3 Tenets of Intrapreneur’s Theory of Creativity

Meet Instein the intrapreneur – Einstein’s twin from a parallel universe. Arguably, Einstein had his version of intrapreneurship, publishing 4 groundbreaking papers, while working a day-job as a patent clerk. Instein, on the other hand, is a staunch believer in a more conventional form of intrapreneurship – so much so that he decided to emphasize the ‘I’ (and skip the ‘E’).

It’s 7:30 am.

Instein is already through the morning ritual of reviewing his small notebook of big ideas. He has definitive plans for the day..

It’s 8:54 am.

Instein just pulled into the parking lot of his company. It’s a 4 minute walk from the lot to his building and another minute to take the elevator and get to his office. There’s a conference call at 9 am. Those 6 minutes are all that he has got to check remainder of his inbox (part of which he glanced over the breakfast table and then some while driving), skim through the notifications from social networks and like any posts that had appeared since yesterday night.

Information consumption and proactive communication – seemingly optimal start to what promises to be a busy day.


It’s 10am.

The conference call is over. However, a colleague has just left an offline message seeking some input. It’s not urgent but it’s present.. and thus, it’s acknowledged and serviced. More information consumption and proactive communication.

It’s 11am.

Instein is hungry!

It’s 1pm.

A chat window popped up. There’s a question to be answered.

It’s 3:30pm.

There’s another email. Instein has heard inbox zero is the way to go.


It’s 4:30pm. There’s a knock on the door. It’s Dracula. He’s come to feed off Instein’s residual creativity.

It’s 5pm…


IInstein had a great concept for a product to address a new market segment. He had creative ideas to better existing product lines. He had innovative ways to make his team truly agile for once. Exasperated, Instein consults his smarter brother, Einstein, to understand how to materialize his intrapreneurial creativity.

Einstein, in a distant parallel universe, performs a thought experiment and transmits 3 tenets of Intrapreneur’s Theory of Creativity:

1. Intrapreneurial creativity needs its own space-time, parallel to the ‘consuming and communicating’ continuum

There’s enough psychology text out there to indicate that leading a life where we are inundated with information and always consuming/communicating, can inhibit creativity. There’s a reason why minimalistic web designs have become mainstream again and why most popular articles nowadays tend to have numbered lists. It’s also the reason why I’ll distil this post to no more than 3 points (How many times did you get distracted while reading this?).

Any form of creativity requires time and space – distraction-free time to think and mental space to hold those thoughts. Done right, this establishes a creative space-time continuum.

Now, entrepreneurs, independent artists or freelancers can potentially have that extra bit of freedom to completely cut off the noise and focus (greater risk, higher reward). The sort of freedom that intrapreneurs don’t always (want to) have (for various reasons). In an intrapreneurial framework, the creative space-time is challenged by the ‘consuming and communicating’ continuum. There’s no way to get rid of it. The way to work around it is to have the creative space-time work in parallel to this other continuum as per a schedule (imposed with extreme metaphorical prejudice).

When you work in the creative space-time, forget about the other continuum. Let it run in parallel. Remember that nature is all around us and it does not hurry.. yet, everything is accomplished (Lao Tzu).

2. Intrapreneurial creativity needs its own space-time of divergent and convergent thought

Creative process requires thinking from first principles, expansion of ideas, extrapolation of thought, brainstorming in teams, white-boarding, design thinking, reaching out to borrow brains and so forth. In short, it needs divergence.

Intrapreneurs work within corporate setups. Corporate setups value profits amongst other things. Profits are usually generated by servicing a need. Needs usually tend to be specific. Specificity requires convergence.

Ergo, intrapreneur’s creative space-time looks like a labyrinth of divergent and convergent thought. Focus on just the former and you’ll have lots of ideas that never converge to a product. Focus on just the latter and you’ll cease to be an intrapreneur.

3. Intrapreneurial creativity needs its own space-time with a deliberate version of connectedness

There are several abstract forms of creativity where one can (and needs to) function in a fully disconnected environment. For instance, creative writing, painting, poetry or music can be entirely thought-inspired, not needing external validation during the creation process itself. Granted that these days abstract creatives can benefit from some form of market research, purists would still demand disconnection during the creation process. However, within an intrapreneurial framework, ideas need to be constantly validated. Going back to point # 2, validation is the filter thru which divergent thoughts narrow into convergence, which in turn leads to a profitable product servicing a niche.

Using the metaphor of software patents – just like one can’t establish patentability in isolation (without being connected to review prior art), one can’t conceptualize as an intrapreneur without being connected to the extent of performing stakeholder validation. However, this is a very deliberate and necessary version of connectedness – just enough to facilitate creativity without letting through the metaphorical Dracula!


Also published on LinkedIn

Connect w/ @sushain for thoughts on data ecosystem, creativity and intrapreneurship.

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3 Insights On Being Intrapreneurial From Charlie The Waiter

It’s interesting how seemingly casual conversations can provoke thoughts across a broad spectrum and end up being instructive. Sometime back, I had one such conversation with a restaurant server (Charlie) while having late dinner.

Are enjoying your dinner sir?’ Yes, everything is good, thanks. ‘That’s great, you seem like you had a long day.  ‘Yeah, I was really looking forward to a good meal .’

So what do you do?’ I devise and build software products.  ‘What type of software?’  I specialize in data management and data driven software.  ‘What kind of data?’  Various kinds. (trying to switch context..)

So, do you work here full-time?   ‘Nope, just a side gig. I’m an aspiring entrepreneur.. trying to start my own food outlet’.  Ah nice, well I can understand that.  ‘Hah.  So, you didn’t say what kind of data you work with?’  Hm, I’m just thinking how to explain in simple… ‘Come on man, get creative. What is your business?”.

Eventually, I did end up explaining it to Charlie in a manner that he could relate with and in process, synthesized the following pointers on creatively retaining your intrapreneurial edge (specifically for engineers and technologists) –


1. You are in business

Charlie underscored that as long as you make a living doing what you do, there’s always a business side to the equation, a customer/client/buyer/user who is paying money to you or your organization (for intrapreneurs). Granted this may be obvious to many, but at times, a technology-focused employee can subconsciously create an alternate reality where technology turns into money (and food/water/shelter). Why? Because they get paid to work with and use technology to develop products. Product management acts as the messenger of the market and sales takes care of getting the product to the market. However, an intrapreneur (more or less like an entrepreneur) is donning all those hats at one point or the other to lead an idea to fruition. So, for the intrapreneurial minded employees, it is of paramount importance to always connect technology with business cases, even if it’s not part of the day job. Only then can they expect to have the freedom and resources that are essential to conceptualize ideas, invent solutions and initiate projects to truly and effectively act as an intrapreneur – all within the framework of a gainful employment.


2. You are in business of finding simple and creative explanations

Few minutes into our conversation, Charlie excused himself to get my bill. I’d have done the usual but for his question around the kind of data I work on, I paused and used the bill as a real-world example to help convey the idea. Charlie could relate to it way better because it had to do with his day job.

He went on to describe how they had bought a new software recently because the one they had before would confuse between various order types (dine-in, take-out and delivery) and didn’t allow them to merge customers based on phone numbers. Interestingly, he had just described two problems (reference data and master data management) that I was working on at the time.

As an intrapreneur, you ought to not only have an eye for technical detail and the end-user, but also for coming up with simple explanations that non-technical folks can easily relate to. This is a must-have in order to create buy-in from a varied set of stakeholders and eventually, receive the executive oversight for your idea to get funded and staffed.



3. You are in business of socializing your ideas all the time

.. or most of the time, never mind the late dinner. This shouldn’t be hard to fathom because intrapreneurship is entrepreneurship after all, just within the sphere of a large organization, which makes it all the more important to socialize your ideas and associated use cases to get backers and justify funding. It is not a coincidence that social intrapreneurs have been part of an elite group that’s considered to be one of the most valuable across organizations [Forbes]. So, if a Charlie out there wants to get a thousand-feet view of the problem that you are solving, it’s probably worthwhile to do your bit as an intrapreneur. Even if Charlie mentions that it was only yesterday that he saw a similar idea, you’d still have him as a reference that could help validate another idea down the road or act as a potential backer.


Also published on LinkedIn

Connect w/ @sushain for thoughts on data-driven ecosystem, creativity and intrapreneurship